Opportunity - Director of Social Media

About Major Series Lacrosse:

Major Series Lacrosse (MSL) is a premier senior men's box lacrosse league in Ontario, Canada, dedicated to promoting and advancing the sport of lacrosse.

Position Overview:

MSL is seeking a dynamic Director of Media to lead our media and communications efforts. This part-time role involves developing and executing media strategies to enhance the league's visibility and engagement across various platforms.

Key Responsibilities:

• Media Strategy Development: Create and implement comprehensive media plans to promote MSL events, teams, and players.
• Content Creation and Management: Oversee the production and distribution of engaging content, including press releases, social media updates, and website articles.
• Media Relations: Build and maintain relationships with local and national media outlets to secure coverage and manage media inquiries.
• Social Media Management: Develop and execute social media strategies to increase online presence and fan engagement.
• Event Coverage: Coordinate media coverage for MSL events, including game days, press conferences, and special events.
• Brand Consistency: Ensure all communications align with MSL's brand identity and messaging.

Qualifications:

• Experience: Proven experience in marketing, communications, or public relations, preferably within the sports industry.
• Skills:
- Strong written and verbal communication skills.
- Proficiency in social media platforms and graphic design tools.
- Ability to work independently.
- Familiarity with lacrosse and the sports media landscape in Canada is an asset.

This volunteer position, supported by a modest honorarium and coverage of approved expenses, is a unique chance to make a meaningful impact in lacrosse. Whether you're an aspiring talent eager to build your profile in sports marketing or a seasoned professional passionate about giving back to the game, this role offers a rewarding opportunity to shape the future of Major Series Lacrosse.

Application Process:

Interested candidates are invited to submit their resume, a cover letter detailing relevant experience, and examples of previous work to Lynn Withers, Commissioner, Major Series Lacrosse:  lwithers@cogeco.ca

Applications will be accepted until December 31st, 2024.